Travel agencies are profit-making purposes, the enterprises engaged in tourism business, the world's first travel agency produced in the 1840s the United Kingdom, China and the earliest travel agencies have in the 1920s in Shanghai. Although all countries in the world and the Chinese travel agency industry has been enormous change and update, but for people to provide travel services and the specialized functions have not changed, the travel agent to travel on the people providing food, housing, transportation, travel, purchase, entertainment and so on Services, from people's physical, psychological can be enlightening, inspiring, update. Allow people to increase the exposure and increase the life of practicality and usefulness, it has gradually become the people to study, enjoy life, the main pursuit in life fun, but travel agencies on the development, it also has a business strategy, Like the outbreak of World War II, and the need for people to heal the wounds of war, return the world the importance of youthful vitality. I personally think that: from business strategy perspective, travel agencies should focus on the important factors of human resources; good travel agent should be established that the travel agent industry to survive the market, a good grasp of the sub-market principles and orientation; design the appropriate combination of a good travel agent; should According to the organizational setup of the actual travel agencies, develop appropriate marketing strategies. Only in this way, travel agents and travel agents worldwide can trade in all sectors, and Duzhanaotou after the war, in an invincible position, travel agents and travel agents industry reproduce a better tomorrow.
       In addition to travel agencies outside the human factor, not the productivity of the other factors. People are travel agencies are run, adjustment, the Trail Blazers update, it can not only develop the market, the market moves, but also can capture the market, as corporate travel agents, managers should be fully and effectively the development and utilization of human, financial, and material resources 3 So as to jointly create products, services, income and profits, travel agencies is talent, intelligence-intensive industries, human resources is the most active and creative resources, any organization to achieve its strategic objectives without an effective human resources, are Impossible, especially in the knowledge economy era, to the knowledge and innovation as the core is to promote economic development of the most important force, the staff's knowledge structure, knowledge and innovation capability of an enterprise is determined by the quality and competitiveness of the market strength . Human resources and other resources have different characteristics: (1) who have coordinated and integrated, judgement and imagination, not only to other resources have absolute control, but also control of its own. Work on the process, the number of work, have a considerable impact on the quality, so that people are in the process of production and operation of the most critical and dominated possession, the status of the elements. (2) the people themselves can be used effectively. Material resources and financial resources can only be used by people, human resources and other resources not be used by only themselves to effective use and development, which is human resources capacity and other resources and not the underlying factors. (3) must maintain the coordination of the individual and the collective, each person's personality, abilities, interests and pursuits are different, as the mobilization of everyone's enthusiasm, so that everyone in the organization give full play to their creativity and enthusiasm, (4) talent The potential for development, through incentives can be brought into full play, the potential exists in the human body, physical strength, intelligence, taste, psychological state of play of human potential to play a decisive impact on the suppression of human nature, or even Threats against is not conducive to fully tap the potential of the people only through an effective incentive, talent, talent concerned, is the only way out, therefore, from the travel agency business strategy perspective, as travel agencies, human resources development and Use of travel agents has become an important factor in productivity.
       The effective use of personnel must always be a need for the market, the environment in which to be played in the increasingly diverse needs of tourists, personalized today, the travel agency for tourism source markets of all visitors to provide products and services is almost impossible . So through the market of choice for target segments, market positioning and management of travel agencies is another major issue. Travel agency market segmentation it will belong to a particular market overall flow of tourists. By one or several factors to classify and formed different characteristics of the various sub-markets, it is not by the subjective will of the people's decision, but by the diversification of tourism demand and commodity economy arising from the inherent contradictions. As people's needs there are differences and similarities, so we must be to conduct a similar-and, according to different segments. First, the travel agent to determine the general operating principle is the travel agency business strategy and decision-making strategy of the concentrated expression, it shows that the travel agencies current and future operational behavior of the basic characteristics. Travel agents operating the core issue, which is to provide tourists what kind of products that only through scientific market segmentation, travel agencies can the number of vertical market segments in the choice for the enterprise clients and business targets. To this end, the travel agency business and determine the general guidelines. Second, to find the best market opportunities, different forms of tourism between the market demand, and the satisfaction of tourists, there are some differences, a travel agency in any market advantages are only one aspect of relative Advantages. Tourism market, there is a lot of market opportunities, but these opportunities can become the best market opportunities for travel agents, travel agents depend on the potential of resources, the adaptability of the market and the market selectivity, refined through the market, can choose to travel agents resources The best potential market opportunities. Third, the travel agency to develop a strategy of market competition, travel agencies depend on the operational effectiveness of customers, for various travel agencies in order to source, market competition is very encouraging, then travel agents only through market segmentation, can be found that the demand characteristics of the target group , According to the demand characteristics of the target market to adjust their product structure, design their own products, form their own characteristics, based on the market, a business advantage, to cope with market competition and improve operational efficiency. Fourth, to travel agencies in the green house responsible for the development of special characteristics of the service system, many travel agencies in the same product, the universalization of the Historical experience tells us that the same car, same room, the same attractions, the same slogan, the same standard, no People choose to travel agents is the standard. And meet the individual consumer, the characteristics of the consumer has become the choice of people gathered, we only through the breakdown of the market, the passengers one by one classification (gender, age, educational level, habits, hobbies, etc. of), to targeted Increase our business strategy and operational efficiency. To this end, the travel agency market segment has become a travel agent in the most important business strategy.
       With a considerable competitive strength of the talent, a reasonable human resources, a perfect travel market, travel agencies and the internal organs of the travel agency business strategy to become another feature of any organization's management have one thing in common, that is: Once the organization Establishment of objectives established, it is necessary to design tasks through the structure and power relations staff to coordinate all aspects of action to ensure that the objectives of the organization, which is the organization set up travel agencies: Generally speaking, the task is divided into specific tasks, then They organized themselves assigned to various units or departments, while the powers delegated the management of each department, so that the travel agency business direction, goals can be realized on January 1. At present, China is more popular mode of organization and management, including job responsibility system, the target responsibility system, the contract responsibility system are, first, post accountability, is China's traditional travel agency management "big pot" of the organization and management model, its largest According to the advantage of the scientific method can identify the sectors and each employee's work quantity and quality, which depends primarily on a scientific mission to quantify the degree, despite the status of implementation of the responsibility system at different procedures enhance the travel agencies in various positions within the sense of responsibility, But overall efficiency is not satisfactory. Special obvious disadvantages is the only managers manage the management, the strengthening of the human administrators and managers of most of the conflicts there are at the centre of the responsibility system for post positions responsibility, distribution system and its relatively detached from the real difficult to mobilize the enthusiasm of the workers, A "Whether you, I too lazy to control" the situation. Second, the target responsibility system, compared with the two obvious progress, which is mainly manifested in the sector has become a profit center, not simply the responsibility of the centre, profit targets to be broken down into various departments, but also with the distribution of the link between more Close, enterprise management part of the right, the corresponding decentralization of departments, the internal imbalance in the rate much lower. Of course, it also has some disadvantages, in particular: (1) inter-relations are tense, (2) departments of the differences between the conditions (including personnel, the environment, management, etc.) covered up the sector between the unequal distribution (3) Decentralization and control departments, to become the travel agency business management of another conflict. Third, the contract responsibility system, which is the target responsibility system developed on the basis of another mode of organization and management, travel agencies will be operating the concession or brand to lease all or part of one or more officers, the contractor Yong considerable Management rights, financial management, so different from the same travel agency contract between each other in competition. Short-term contractor to conduct a serious, serious financial problems, contribute to the unhealthy practices of the industry, these issues are difficult to avoid. From the above analysis, we can see that travel agents in the organization and management, institutional settings extremely complex. I personally think that in the current fierce market competition, the body set up travel agencies in addition to conventional mode of management, should have its own unique institutions. For example, we can conduct business market green target responsibility system, a tour group of tour guides, travel agencies set up by the transfer of control of a command center, a single financial accounting, tired of, the settlement. Take the green target responsibility system speaking, it avoids the posts of responsibility to eat the big pot, the contradiction between the target responsibility system, the contract responsibility system, such as short-term problem, it allows travel agencies internal staff proficient in their respective green, accurate understanding , Their insight into the human landscape green, natural scenery, and other characteristics, so that foreign tourists feel the quality of professional sophistication, specialization, at the same time, employees will have their own space delve into their own unique business, a travel agency business round after round of the landscape, Also among travel agencies to strengthen the close relations and cooperation relationship. A travel agency within the pattern of integration water fish, we guarantee the quality of service travel agencies, and ensure the professional quality of the increase, which will further enhance the travel agencies operating efficiency. To this end, the travel agency set up within the reasonable management model has become a competition among travel agents another pursuit.
       To play a good organization of the greatest benefits, travel agencies product marketing has become the travel agency business strategy of another topic, for example, how the holiday marketing, how to market holidays occupation » And so on, Take holiday marketing terms, not only gives a specific definition, and it should be a strong bias towards the operation of value and practical value, not to holiday marketing of the economy as a short-term activities to operate. But should be incorporated in the overall and long-term marketing planning, public holiday in China has reached 114 days, accounting for almost the whole year one-third of the total number of days, an unprecedented active holiday market economy, as the holiday travel agents how to seize economic opportunities, Do a good job in tourism marketing operation, I personally think that may wish from the following aspects. First, conduct market research and then decide what to do, Painao Dai, Paixiong Fu Ping Ganjue to act, 10 of 70, then that is correct, later proved wrong. Marketing Management is the essence of demand management, research needs than on their own needs but on consumer demand, that is, to find the answer to that is not their own, but that customers, such as holidays go out to tourists, speaking as a travel agent , This can be that tourists think of the famous tourist attractions and a taste of regional scenery, in fact, the idea that tourists from dust, looking for unexpected harvest, the idea of two different choices of tourist routes will be different, the results After, can soar to scientific decision-making, the key is analysis, for example, tourists want to stay away from dust, has been an unexpected harvest, but the different levels of visitors to achieve the objective of different ways and, nearby, To have the distance, at the national level, there are thought abroad, with a way to satisfy all the tourists will not do, in a way intended to cater to the tourists themselves, and sometimes I am afraid not to. Second, to understand consumer habits, and identify entry points. From the cultural level, the rural market of consumers, brand awareness is not strong, they are more inclined to lower product prices, while urban consumers are concerned about the price, but is more concerned about price and quality, brands and the relationship between their own needs. Students leave, first of all think of liberation, the out look at the scenery; busy weekday business to think of escape, a change in environment in which to rest, often thought of as the first outside the reunion, carnival music. Different groups, the market's holiday marketing strategy, should be different. Restricting people's consumption habits of consumption level is one of the main factors, travel agencies in holiday sales, must take into account customer's living habits, cultural traditions, religion, income, and so on. Third, we must grasp the holiday marketing skills, (1) new, innovative. Including the two areas, first in the new ceremony, a ceremony for a new high, only to meet new customers during the holiday gifts Seeking Difference psychological. Second, the remote marketing, the here-selling goods, unsalable goods to elsewhere, may have become best-selling products. (2) qi, that is novel, unique. Mainly refers to children's toys. With shopping habits of adults, children often with Xin Qigan consumption. Child psychology in the sense of potential competition, make a show of awareness, awareness of Innovation is much more strongly than adults. As long as easy to operate and playing with toys, tricks, often do not need publicity, a fringe on the market and conduct some live performance demonstrations, children can be favored. (3) to that transfer, there are four, the first native products organizations in rural areas to urban areas; Second, the urban public organizations supplies to the rural areas; three shopping malls is the display of goods, exchange of cargo space; four shopping centres of goods is pulled Residential areas, the Plaza sale, this means combination of four types of marketing, business can be profitable, customer satisfaction. (4) delivery, that is presented. During the holidays in the off-season products of the manufacturers how to do » Should "send" and sent to manufacturers such as calendars, calendar, couplets, paper lanterns, letters, small gifts, can also engage in some old and new customers Tuanbai, through these soft advertising in the form of communication with customers, enhance corporate image. (5) Qi,备齐. Is the best-selling goods during the holidays. In shopping malls throughout the product mix, selling goods accounted for 15% - 20%-70% of goods sold, unsalable goods about 10 percent. 20% of the best-selling goods sales account for all sales of goods of 80%. (6) Society, which coordinated. Regardless of organization or in a store selling tourist goods, to arrange, coordinate and concentrate on the customers streaming. Excessive speculation publicity often difficult to win the long-term customers, overcrowding, unless no alternative but very few intend to patronise consumers. In view of this holiday marketing, holiday economy is not the wording of the tricks, but the real intelligence-intensive, competitive marketing strategy, it has become a modern tourism enterprises operating efficiency of the important themes.
       Looking at the overall situation, the tourism industry deserves to be Chaoyang industry, smokeless industry, it will continue to be a better tomorrow splendid glory. It travel agency employees we need to improve their own quality, rational distribution of good internal institutions, a good choice for their market, design better suited to market the unique marketing programmes, so that our enterprises will be more prosperous, the glory of our industry Will be established by the direction, objectives Ruqierzhi.

                Sichuan Zhengda travel agent (Group) Co., Ltd.